Airbnb is an extremely effective platform for getting your property booked-out during the
holidays. It can be used exclusively to obtain high occupation rates and income levels.
The main advantage that Airbnb has over its competitors is its Host Guarantee
insurance policy (although this is not strictly speaking a guarantee), which offers
compensation in the event of any breakage/damage caused by guests to the property. This
guarantee automatically benefits all hosts who host their property through the platform.
Finally, Airbnb is undoubtedly one of the most intuitive and user-friendly rental
platforms, whether you are accessing it from a computer or from the Airbnb app, which
enables you to manage all of your reservations from a smartphone.
As a private landlord, it is undeniably THE platform to be on.
Signing up to Airbnb couldn't be easier. All you
need to do is create your profile, simply describing yourself and adding your
profile picture.
Make sure you have
professional photos of your property, as this will boost the click-through rates
for your ad and bookings
Translate your ad
into several languages so you obtain more viewings on the platform and to make
your offer more appealing. An advert in English is an absolute must these
days!
Define your rental conditions: we
advise you to keep them fairly strict to avoid being penalised in the event
guests cancel their booking.
Ensure you
list all the facilities that your accommodation has available.
Once your ad has been created, from within "my airbnb account", the Airbnb host
space allows you to manage your ad and reservations. There are three main
elements you need to be aware of:
Availability: the Airbnb calendar enables you to
change the dates to display when your accommodation is available or booked. The
calendar also allows you to define the price per night for your
property.
The Airbnb email account allows
you to communicate with guests, to send them a pre-approval that they can accept
or reject, as well as enabling you to accept their reservation.
The link to your ad enables you to modify the
content, conditions or even set it to "hidden".
A coffee machine, kettle and hairdryer have become must-haves on Airbnb. That is
to say, it is important to have the standard equipment you would expect to find
in a tourist accommodation.
Any housekeeping services organised after a
landlord's stay in the flat.
The fact that guests have a comfortable sofa bed
to sleep on or ensuring that the accommodation doesn't have a major
defect/complexity of use will also be an additional benefit as well as being an
expectation of guests.
The fact that guests have a comfortable sofa
bed to sleep on or ensuring that the accommodation doesn't have a major
defect/complexity of use will also be an additional benefit as well as being an
expectation of guests.
Think about the quality of your property and ensure you make it as
comfortable as possible!
As we said, ensure you ad is appealing. The more
clicks it gets from the Airbnb search results, the more prominent it will become
to potential guests.
Professional photos and carefully worded ads are essential investments
(especially in terms of time).
You can access your Airbnb reviews from your dashboard. They are essential: the more positive reviews you receive, the more bookings you will secure.
An Airbnb review is based on the following criteria:
Precision: does your ad reflect the reality of the accommodation?
Cleanliness: is the accommodation clean?
Communication: did you respond to your guest's questions? Are you attentive to their needs?
Arrival: was the guest met on time? How did they rate their check-in?
Location: is your accommodation in a good location?
Price/quality ratio: is the booking experience fairly reflected in the price?
For each stay you are in fact scored on your organisation and logistics (cleanliness, check-out, communication, etc.) as well as on the accommodation itself. You need to be extremely conscientious to achieve the best possible scores.
True success on Airbnb is about achieving the status of Superhost. To become a Superhost you need to meet the following criteria:
Have an average score (overall evaluation) of 4.8 or more
Have a 90% minimum response rate, which means that you respond to your guests within 24 hours 90% of the time
Host at least 10 groups of guests or more per getFullYear
Have never cancelled a booking, except in the event of force majeure
The advantage of being a Superhost is simply that you are identified as such on the platform and appear more frequently in search results than other adverts.